Concept Creation/Creative Direction

An awareness campaign aimed at Audi’s sales team, highlighting the company’s Key Success Factors.

The concept:

Research into Audi’s heritage using a selection of real-life stories led us to compile a series of visually-arresting concepts that bring Audi’s brand values, known as Key Success Factors, to life. The images aim to spark employees’ imaginations, encapsulating how they can use these Success Factors to shape the company’s future.