Concept Creation, Design and Art Direction
The FCO – Foreign & Commonwealth Office – provides a range of integrated, secure services to UK Government departments.
The brief was to create an internal engagement campaign for employees, to raise awareness of the voluntary learning journeys being offered.
After a series of concept rounds, FCO decided on ‘Evolve’. To visually interpret this through subtle symbolism, I chose light. The lightbulb provides a visual metaphor for evolution and progression.
The sub copy “There’s an even better version of you out there, waiting to come to life” explains how this learning journey could potentially lead to a ‘better life’.
Below are examples of concept proposal round 1, including the initial Evolve idea.
Development of Evolve below.
Melissa Goddard 