Concept Creation / Art Direction

Working in a small team, art directing a concept artist to produce a ‘One Finance’ Rich picture. Liasing with a team from New York Life an American Finance and Insurance company, I was the go between the client and the artist, connecting along side the illustrator to produce the 2020 vision of New York Life. They wanted to restructure interlocking departments and to visualise this, we created individual metaphors to create the One Finance city, island.